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PLYMOUTH - Your 1968-72 Mopar's Badge of Honor

The Chrysler Corporation created the Plymouth automobile division to compete with Ford and Chevrolet in 1928 in the "entry-level" car market. Then Chrysler employee Joe Frazer, who later in his automotive industry career founded the Frazer-Nash car company, coined the Plymouth moniker. Many folks believe that the car brand is named after Plymouth Rock, in Plymouth, Massachusetts, where the Pilgrims landed on November 11, 1620, but that’s not the case.