When Ford Motor Company introduced the Ford Torino in 1968 for the North American market, it was intended as an upscale variant of the intermediate-sized Ford Fairlane that Ford produced from 1962-70. The car was so well received by automotive journalists and consumers, it wound up replacing the Fairlane nameplate altogether for all trim, powerplant, option, and accessory levels after the 1970 model year. The car is named after the city of Turin (Torino in Italian), where famous automakers Alfa Romeo and Fiat are located. Turin is known as "the Italian Detroit".