The 1960s and 1970s were transformative decades for the automotive world. The post-WWII boom had led to the birth of a new era of car design, and designers were pushing the boundaries of what was possible in terms of style, innovation, and performance. This was a time when cars were not just modes of transportation—they were symbols of status, freedom, and a rapidly evolving culture. From sleek muscle cars to futuristic concepts, the contributions of key automotive designers during these two decades shaped the vehicles we know today. Below are some of the most influential and visionary designers of the 1960s and 1970s.

The "Coke bottle" design, characterized by its curvaceous body that mimics the silhouette of a classic glass Coca-Cola bottle, stands as a testament to the golden age of American automotive design. This design ethos was especially popular in the 1960s and 1970s, a period that saw the birth and evolution of some of the most iconic pony and muscle cars. Here, we explore the top 10 "Coke bottle" designs that have left an indelible mark on automotive history.

Most American pony cars and muscle cars of the 1960's owe their Coke bottle styling to an industrial designer named Raymond Loewy. Mr. Loewy originated the Coke bottle shape with his design of the 1962 Studebaker Avanti. The silhouette is characterized as having a narrow midsection where the doors are located and curvaceous bulges atop the front fender located where the front wheel is and the rear wheel atop the quarter panels.