In 1960, Plymouth introduced the new Valiant as a compact alternative to larger full-size models such as the Belvedere, Fury, and Savoy. The first-generation Valiant bore assertive styling cues that included protruding fins alongside the body, angled oval tail lamps, and a faux spare tire on the trunk lid. For the 1963 model year, Plymouth redesigned the Valiant with clean lines and simplified styling. This change was well-received by the public, leading to an uptick in sales for the little Plymouth.