You may have heard the term Mopar in reference to classic Dodge and Plymouth cars, but do you know what it really means? What is a Mopar car, and where did this term originate? Back in 1937, the marketing team at Chrysler Motor Parts Corporation was trying to come up with new branding for the replacement parts and accessories it offered for Chrysler, Dodge, Plymouth, and DeSoto vehicles. The words Motor and Parts were combined into Mopar. This catchy term was first used to market a new line of antifreeze, but would later be applied to all of the Chrysler group's official maintenance, repair, and performance parts.

Classic muscle cars were built for speed, whether it was at the drag strip, on a road course, or between stop lights on the street. These days, with many of them restored to immaculate condition and prices climbing higher for preserved examples, it's understandable that most of these cars live more relaxed lives than they did in the '60s and '70s. However, Chris Thompson still takes his 1969 Super Bee on cross-country road trips and often puts the pedal to the metal at the track. Every horsepower under the hood of this muscle car still gets used to the fullest.

Many of the great muscle car innovations were born from a desire to beat the competition at the drag strip. In the early '60s, automakers were cramming the largest and most potent V8 motors they had into ordinary production models, then stripping out weight, upgrading suspension components, and installing wider tires to create specialized track cars. Such was the case for Chrysler when its engineers took a 1963 Dodge 300 and dropped a Ramcharger 426ci V8 under the hood.

When someone mentions the Dodge Charger, many classic car enthusiasts will think of the iconic 1968-70 models immortalized in Hollywood productions such as The Dukes of Hazzard, Vanishing Point, and even The Fast and the Furious. While there's certainly no denying the importance and beauty of these second-gen B-body Mopars, we feel just as strongly about their predecessor: the 1966-67 Charger.

Growth from Necessity

The saying: “Necessity is the mother of invention” is true in so many of life’s scenarios, and has had an continuous impact on society. Where would civilization be without the wheel? Where would technology be if it weren’t for Bill Gates and Steve Jobs? Where would the exotic car world be if Ferruccio Lamborghini didn’t have his “unpleasant customer experience” when he tried to get his Ferrari fixed? Well, that last example was more about needing to “stick it” to someone rather than to build a car—but he still changed the automotive world!

It’s every car enthusiast’s dream to participate in a barnfind. We fantasize about discovering a rare, original, and highly sought-after classic car that had been stowed away in a barn, garage, or yard for decades, preserved like a time capsule from the past. Unfortunately, the reality is that these barnfinds are still old cars. They've been sitting in the same spot without use or maintenance, often for decades. So, if you come across one of these vehicles, how should you examine, repair, and restore it?

Be it your ’57 Bel Air, or Hemi Road Runner, classic vehicles have become more than just mere transportation…they’re investments. While car insurance is protection for your transportation—trying to get a standard run-of-the-mill insurance company to protect your “investment” can be problematic, at best.  As some would say in the medical field: You need a specialist.

Classic Industries Understands Collector Car Enthusiasts

Classic Industries understands the needs of enthusiasts, and are experts in filling the gap when there’s a need for high-quality parts and accessories. So, when it comes to insurance for your classic car, who better to understand the issues associated with classic car insurance, than Classic Industries? Using their vast experience, they have developed the Classic Industries Collector Car Insurance Program.

Mopar has partnered with Classic Industries to introduce a new Restoration Parts Web Portal that will allow customers to resource and buy Mopar-licensed restoration parts for classic Mopars. This is a most welcome resource, as searching for restoration parts that are high quality; authentically licensed products can be a challenge.The new Mopar restoration parts page, seen above, prominently features Classic Industries as the leading source for restoration parts and accessories. Users of this new site can download the latest Classic Industries Mopar parts catalog with a single click.

We're often asked what shows and events Classic Industries attends, and in the past that list was short due to other pressing commitments. However, we're glad to announce that we'll be attending several new events in 2017! Keep an eye on our Events & Appearances section for more upcoming opportunities to meet us.

Every classic car has a story, and one of the best parts of our jobs here at Classic Industries is to hear these stories firsthand. This allows us to see the stunning end result of a project that was many years (or sometimes decades) in the making. It also serves as a reminder of all the blood, sweat, and tears that go into completing a difficult project, or realizing a lifelong dream.