At face value, the term "parts hauler" sounds like a negative description for a vehicle. When you hear about a shop's parts hauler truck, you'd likely imagine a beat-up, dented old workhorse—a vehicle made for running errands, nothing more. If you're anything like us, you certainly wouldn't imagine something as clean and tastefully modified as this 1987 Chevy Silverado could be an ordinary parts hauler. Then again, once you hear the identity of the shop that built it, you'll understand why it looks as good as it does.

This week's featured customer car story is a little different. We received the following letter from Steve Martinson, of Idaho Falls, Idaho. The Martinson family (Robert, Steve, and Darcie) owns the stunning blue 1968 C10 restoration project seen here, and Steve described the build so perfectly, we decided to share his words verbatim. Enjoy!

Trucks have changed a lot in the last few decades. These days, pickups have become more luxurious and technologically-advanced than ever before, with in-dash navigation screens, surround sound, leather upholstery, twin-turbocharging, direct injection, and flashy 20-inch wheels. However, not long ago, there was a time when trucks fit a much simpler formula: a big carbureted V8, high ground clearance, a utilitarian aesthetic, and near-indestructible reliability. This '77 GMC long-bed reminds us of the time when trucks were simple, and built to work hard.

Today, new truck buyers choose from a limited selection of paint options, typically including variations of black, white, silver, and occasionally a subdued metallic champagne, burgundy or navy blue. However, this wasn't always the case. Back in 1969, even utilitarian pickup trucks were available in a wide range of vibrant hues such as bright red, orange, yellow, olive green and turquoise. They may not be available anymore, but these exciting colors proved that even if you needed a work truck, it certainly didn't have to be boring.

One of the things we love about classic cars is their ability to instantly transport you back in time. They remind us of different periods of our lives, and different periods in our country's history. This 1964 Chevy truck, for example, takes us back to a time when pickup truck design (and car design, for that matter) was changing dramatically. This period marked a transition from the sleek aircraft-inspired style of the '50s to the more angular designs of the '70s. This '64 model exhibits characteristics from both eras, but still manages to blend them seamlessly into a style of its own.

In today's world of extremes, subtlety is an often underrated trait. When it comes to automotive restoration, there's certainly nothing wrong with building a vehicle that turns heads everywhere it goes, but sometimes it's nice to fly under the radar. Tony Pellegrino, the owner of this 1972 GMC truck, wanted to build a pickup that featured tasteful modifications without going over-the-top. So, he chose a 3/4-ton C2500 long bed model with subdued white paint, and added a few parts to make it his own.

Although we know that deep down, cars are purely mechanical, it seems as though certain classic cars have something that transcends technology: personality. A sleek black Impala with chrome hubcaps has the air of a dignified gentleman, while a bright red Camaro with drag radials and dual exhaust tips exudes machismo. By this same logic, the '64 Chevy truck seen here reminds us of a grizzled boxer. It bears the scars and imperfections of a long, hard life, but still bulges with aggression and muscle after all these years. Some might see this colossal Chevy as cartoonish, but we love its unabashed "come git some" demeanor.

Throughout history, prized possessions have been passed down from generation to generation. If you were lucky, maybe you inherited a massive tract of land or herd of livestock from your father—if you were unlucky, maybe you got a bottle cap collection. Although we don't typically depend on our inheritances to define our futures anymore, important items are still passed from father to son (or daughter) as family heirlooms to preserve. The 1965 Chevy C20 seen here is one example of a family heirloom, and through son Gary Skinner's loving hands, his father's old truck has been reborn.

Up through the 1960s, GM trucks were famous for their smooth sculpted lines and aerodynamic curves. Even though the 1967-72 models were a slight departure from the curvy styling with their beveled beltline, the C10 trucks still retained their sleek look into the early seventies. Then, in 1973, everything changed with the introduction of what soon became known as the "square body".

Over the course of the last decade, southern California has become what some might call "the land of the Prius". The region's beach cities, suburbs, and sprawling freeway traffic jams are always packed with tiny hybrid economy cars. As lovers of the V8 and classic American muscle, we sometimes feel a little rebellious roaring past the slow-moving hatchbacks, but we recently met someone who takes this counter-cultural spirit to a whole new level. Enter Donnille Leubner and his massive Chevy C3500 dually. If owning the road sounds appealing, this is the rig for you.