In 1967, General Motors introduced a complete redesign of its C/K pickup series. These new trucks featured elegant lines and an increased emphasis on features and comfort. Although they were still durable workhorses that could be used on-road, off-road, at farms or job sites, and around town, GM recognized that many truck buyers were looking for the sort of refinement normally found in cars. This trend was just beginning at the time, but has grown into a huge luxury-truck segment today.