Whether you call it the Firebird, the rising phoenix, the hood bird, or use its tongue-in-cheek "screaming chicken" nickname, this iconic decal has become synonymous with the Pontiac Trans Am. But it hasn't always been that way. In fact, according to former Pontiac head of design Bill Porter, GM leadership hated the idea when it was first proposed. YouTube channel Original MotorCar interviewed Porter and his colleague John Schinella to hear the fascinating history behind the development of the Trans Am Hood Bird design.