---
title: The Mercury Cougar - 8 Generations Strong
description: The Mercury division of the Ford Motor Company produced the most popular Mercury ever, the Cougar from 1967 through 1997 and from 1999 through 2002.
image: https://news.classicindustries.com/hubfs/Classic_Industries/CI-New-Blog-Assets/Restoration%20News/Mercury_Cougar_front_01.jpg
---

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The Mercury Cougar - 8 Generations Strong

6:48

# The Mercury Cougar - 8 Generations Strong

by [D. Brian Smith](https://news.classicindustries.com/author/d-brian-smith), on Mar 15, 2021 9:46:02 AM

 

***![Mercury_Cougar_front_01](https://news.classicindustries.com/hs-fs/hubfs/Classic_Industries/CI-New-Blog-Assets/Restoration%20News/Mercury_Cougar_front_01.jpg?width=1000&name=Mercury_Cougar_front_01.jpg)***

The Lincoln-Mercury division of the Ford Motor Company produced the Mercury Cougar from 1967 through 1997 and from 1999 through 2002. Throughout the Cougar's 34-year production run there are eight distinct generations of the car.

## **The Legacy of the Mercury Cougar**

1. **Introduction**
   
     - Brief overview of the Mercury Cougar's production history (1967-1997, 1999-2002)
     - Mention of the eight distinct generations
2. **First Two Generations (1967-1973)**
   
     - Shared platform with the Ford Mustang
     - Positioned between Mustang and Thunderbird in terms of luxury and price
     - Pricing details for 1967 models
3. **Performance Highlights**
   
     - Focus on the 1970 Cougar Eliminator with 428 Super Cobra Jet engine
     - Overview of engine options and performance specs for the first generation
     - Notable features: V8 engines, bucket seats, power steering, and more
4. **Engine Evolution**
   
     - Introduction of new engine options in 1968 and 1969
     - Transition from 289 to 351 Windsor as standard powerplant
     - Introduction of Boss 302 for racing capabilities
5. **Design and Features**
   
     - Exterior design elements like original paint and spoilers
     - Changes in engine offerings for the 1970 model year
6. **Later Generations and Market Positioning**
   
     - Evolution of the Cougar's classification: from "plush pony car" to personal luxury and sport compact
     - Changes in drivetrain layout over the years
7. **Conclusion**
   
     - The Mercury Cougar's legacy as the most produced Mercury model
     - Resources for restoration and customization through Classic Industries
     -  

The first two generations of the [Mercury Cougar](https://shop.classicindustries.com/1967-2002_mercury_cougar_parts), from 1967-1973, it shared the same platform as the [Ford Mustang](https://shop.classicindustries.com/1964-2004_mustang_parts) and was affectionately known as Ford, Lincoln-Mercury's "Plush Pony Car". In terms of luxury, price, and performance, Ford slotted the Cougar right in-between the Mustang and the Ford Thunderbird. The base price for a 1967 Cougar was $2,854, which was $284 more than a 1967 Mustang hardtop. The top of the line fully optioned XR7 Cougar sold for $4,500, which was about the same price as a base model Thunderbird. 

![Cougar_engine](https://news.classicindustries.com/hs-fs/hubfs/Cougar_engine.jpg?width=1000&name=Cougar_engine.jpg)

***The 1970 Cougar Eliminator photographed here is equipped with a matching numbers 428 Super Cobra Jet engine that had a 335 horsepower rating from the factory (photos Courtesy of Mecum Auctions, Inc.). ***

Performance for the first generation of the Cougar was superb. Unlike the Mustang, only V8 engines were installed in the 1st Gen Cougar. Mercury offered a two-barrel carb equipped 289 c.i. V8 with 200 hp or a four-barrel 289 engine that produced 225 horses for 1967. An optional Marauder engine, the venerable 390 c.i. big-block V8 topped by a four-barrel carburetor, galloped strong with a 320 hp rating.

![Cougar_interior](https://news.classicindustries.com/hs-fs/hubfs/Cougar_interior.jpg?width=1000&name=Cougar_interior.jpg)

***Bucket seats and a center console equip the cockpit, while a Hurst T-handle shifter tops the four-speed Toploader manual transmission.  Power steering with a tilt steering wheel, power windows, AM radio with a rear seat speaker, Decor Group, and a remote driver's mirror are all welcome [creature comforts](https://www.classicindustries.com/shop/1967-2002/Mercury/Cougar/parts/interior-soft-goods/#) and what this Cougar Eliminator was born with.***

More V8 engine choices became available in 1968. Mercury added a two-barrel carb topped 390 c.i. V8 with 280 hp, a 427 c.i. bad boy mill with 390 horses chomping at the bit, and a mid-year engine addition of the milder 428 c.i. thumper that had a horsepower rating of 335. 

![Cougar_side](https://news.classicindustries.com/hs-fs/hubfs/Cougar_side.jpg?width=1000&name=Cougar_side.jpg)

***The Cougar's original stamped steel wheels are shod with original Goodyear F70-14 tires. The drivetrain sports a factory Drag Pack with a 3.91:1 Traction-Lok diff. There's front power disc brakes and rear drums to keep all that high performance under control.***

With the 1969 model year of the Cougar still more V8's came to the fore. A two-barrel carburetor topped 351 c.i. [Windsor engine](https://www.classicindustries.com/product/1969/mercury/cougar/parts/edl21813.html) replaced the 289 as the Cougar's standard powerplant. The 390 c.i. engine was just supplied with a [four-barrel carb](https://www.classicindustries.com/shop/1969/mercury/cougar/parts/search/?q=four%20barrel%20carburetor) in 1969. An exciting mid-year engine for the Cougar was the Boss 302 offering, which meant that Cougars could race in the Trans Am Racing Series. Mercury also dropped the 427 engine from its lineup, but still had the 428 big block available for performance minded enthusiasts. 

![Cougar_nose](https://news.classicindustries.com/hs-fs/hubfs/Cougar_nose.jpg?width=1000&name=Cougar_nose.jpg)

***Original Competition Orange and Jet Black paint adorns the exterior.***

Mercury made some more changes for what's lurking in the engine bay for the 1970 Cougar. The four-barrel, 351 Windsor mill was replaced with the new 351 Cleveland engine, which produced 300 horsepower, as opposed to the Windsor's 250 hp. The 428 and Boss 302 were the two mainstays in the high performance engine offerings, while the venerable 390 was 86'ed from the lineup.

In later generations of the Mercury Cougar, the car grew and then shrank again, to appeal to the buying public.

For the first two generations (1964-1973) of the brand, the Cougar was a "[plush pony car](https://shop.classicindustries.com/1967-2002_mercury_cougar_parts)." In later iterations it was classified as a personal luxury car (1974-1997), a mid-size car (1977-1979) (1981-1982), and a sport compact car (1999-2002).

![Cougar_spoiler](https://news.classicindustries.com/hs-fs/hubfs/Cougar_spoiler.jpg?width=1000&name=Cougar_spoiler.jpg)

***Front and rear spoilers are part of the Cougar Eliminator package, which give the lithe cat even more menace and sexiness.***

For most of the Cougar's lifespan the layout of the car was front engine with rear-wheel drive (1967-1998). From 1992-2002, the Cougar had a transverse mounted front engine with front-wheel drive. 

![Cougar_rear](https://news.classicindustries.com/hs-fs/hubfs/Cougar_rear.jpg?width=1000&name=Cougar_rear.jpg)

## Classic Industries and the Majestic Mercury Cougar

![1969 Cougar 428 convertible copy](https://news.classicindustries.com/hs-fs/hubfs/1969%20Cougar%20428%20convertible%20copy.jpg?width=1000&height=505&name=1969%20Cougar%20428%20convertible%20copy.jpg)

*1969 Cougar convertible with 428-cubic inch V8 Ford mill (p***hotos Courtesy of Mecum Auctions, Inc.)****

The Mercury Cougar is the most produced Mercury ever, with 2,972,784 units manufactured. If you have a Cougar, you have a great place to find restoration, customization, and performance parts. [If you have a ](https://shop.classicindustries.com/lp/1967-1997_mercury_cougar_parts)[Mercury Cougar from 1967-2002, you're in the right place](https://shop.classicindustries.com/lp/1967-1997_mercury_cougar_parts)[.](https://www.classicindustries.com/shop/1967-2002/mercury/cougar/parts/)

[**Shop ClassicIndustries.com**](https://promo2.classicindustries.com/cs/c/?cta_guid=2919ac43-2109-4888-b2c3-ff92840cddf5&signature=AAH58kF2-RWKS2aREHaAY37NU0F8JubrWA&portal_id=521369&pageId=37672350443&placement_guid=096a55c7-97cb-418b-ad88-51e30f7dabf9&click=1bd84cf5-d1bc-4a97-acb7-3da2ec4c88f2&redirect_url=APefjpG6nULRJzuDWSRuBoOD2YYivfI4Ap2mcEAYHp78DE-HPjjOrpp6rIGMTqjx0vmlYUU72Jbv01YWliIU6l_LL6olRlJUD-2eUZC_vsl-USZquPz3gXnH5Hm8Qvk8r2sGjFmsztRW&hsutk=&canon=https%3A%2F%2Fnews.classicindustries.com%2Fthe-mercury-cougar-8-generations-strong-1967-2002&ts=1744322442557)

![1969 Cougar rear](https://news.classicindustries.com/hs-fs/hubfs/1969%20Cougar%20rear.jpg?width=1000&height=526&name=1969%20Cougar%20rear.jpg)

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Recognized as the undisputed leader of the Restoration Parts industry, Classic Industries is one of the largest and respected distributors of reproduction, performance and original GM and MOPAR parts and accessories in the industry. Located in Huntington Beach, California, Classic Industries has provided over 1,000,000 customers with parts and accessories they've needed to restore their vehicles for over four decades.

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- [Bobby Allison (2)](https://news.classicindustries.com/topic/bobby-allison)
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- [Boss 302 (2)](https://news.classicindustries.com/topic/boss-302)
- [Bullitt (2)](https://news.classicindustries.com/topic/bullitt)
- [C1 (2)](https://news.classicindustries.com/topic/c1)
- [COPO (2)](https://news.classicindustries.com/topic/copo)
- [Capri (2)](https://news.classicindustries.com/topic/capri)
- [Country Squire (2)](https://news.classicindustries.com/topic/country-squire)
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- [Diagrams (2)](https://news.classicindustries.com/topic/diagrams)
- [F1 (2)](https://news.classicindustries.com/topic/f1)
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- [Ferrari (2)](https://news.classicindustries.com/topic/ferrari)
- [Flatline (2)](https://news.classicindustries.com/topic/flatline)
- [Fury (2)](https://news.classicindustries.com/topic/fury)
- [GN (2)](https://news.classicindustries.com/topic/gn)
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- [Indianapolis 500 (2)](https://news.classicindustries.com/topic/indianapolis-500)
- [Jeff Leonard (2)](https://news.classicindustries.com/topic/jeff-leonard)
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- [Joe Rogan (2)](https://news.classicindustries.com/topic/joe-rogan)
- [K10 (2)](https://news.classicindustries.com/topic/k10)
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- [Ken Miles (2)](https://news.classicindustries.com/topic/ken-miles)
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- [brakes (2)](https://news.classicindustries.com/topic/brakes)
- [bubble top (2)](https://news.classicindustries.com/topic/bubble-top)
- [bumper (2)](https://news.classicindustries.com/topic/bumper)
- [clone (2)](https://news.classicindustries.com/topic/clone)
- [fifth gen (2)](https://news.classicindustries.com/topic/fifth-gen)
- [hot rod (2)](https://news.classicindustries.com/topic/hot-rod)
- [muscle car (2)](https://news.classicindustries.com/topic/muscle-car)
- [notchback (2)](https://news.classicindustries.com/topic/notchback)
- [pace car (2)](https://news.classicindustries.com/topic/pace-car)
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- [polara 500 (2)](https://news.classicindustries.com/topic/polara-500)
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- [1957 Chevy pickup (1)](https://news.classicindustries.com/topic/1957-chevy-pickup)
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- [250 GT (1)](https://news.classicindustries.com/topic/250-gt)
- [3100 (1)](https://news.classicindustries.com/topic/3100)
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- [427 (1)](https://news.classicindustries.com/topic/427)
- [442 (1)](https://news.classicindustries.com/topic/442)
- [4th Gen (1)](https://news.classicindustries.com/topic/4th-gen)
- [558 (1)](https://news.classicindustries.com/topic/558)
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- [AJ (1)](https://news.classicindustries.com/topic/aj)
- [AMX (1)](https://news.classicindustries.com/topic/amx)
- [ARMO (1)](https://news.classicindustries.com/topic/armo)
- [ARMO Award (1)](https://news.classicindustries.com/topic/armo-award)
- [ARMO People's Choice Award 2025 (1)](https://news.classicindustries.com/topic/armo-peoples-choice-award-2025)
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- [BMW (1)](https://news.classicindustries.com/topic/bmw)
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- [Barrett-Jackson (1)](https://news.classicindustries.com/topic/barrett-jackson)
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- [Ruffian Cars (1)](https://news.classicindustries.com/topic/ruffian-cars)
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- [Saleen S1 (1)](https://news.classicindustries.com/topic/saleen-s1)
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- [Sally Field (1)](https://news.classicindustries.com/topic/sally-field)
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- [Shag (1)](https://news.classicindustries.com/topic/shag)
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- [Shawn Davis (1)](https://news.classicindustries.com/topic/shawn-davis)
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- [Skyliner (1)](https://news.classicindustries.com/topic/skyliner)
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- [Special Vehicle Team (1)](https://news.classicindustries.com/topic/special-vehicle-team)
- [Speed TV (1)](https://news.classicindustries.com/topic/speed-tv)
- [Sportsroof (1)](https://news.classicindustries.com/topic/sportsroof)
- [Steve McQueen (1)](https://news.classicindustries.com/topic/steve-mcqueen)
- [Steve McQueen Bullitt car (1)](https://news.classicindustries.com/topic/steve-mcqueen-bullitt-car)
- [Steve Moal (1)](https://news.classicindustries.com/topic/steve-moal)
- [Steve Stanford (1)](https://news.classicindustries.com/topic/steve-stanford)
- [Sting Ray (1)](https://news.classicindustries.com/topic/sting-ray)
- [Stinger (1)](https://news.classicindustries.com/topic/stinger)
- [Super Bowl (1)](https://news.classicindustries.com/topic/super-bowl)
- [Super Camper Special (1)](https://news.classicindustries.com/topic/super-camper-special)
- [Super Cheyenne (1)](https://news.classicindustries.com/topic/super-cheyenne)
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- [Swinger (1)](https://news.classicindustries.com/topic/swinger)
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- [The Autopian (1)](https://news.classicindustries.com/topic/the-autopian)
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- [The Dukes of Hazzard (1)](https://news.classicindustries.com/topic/the-dukes-of-hazzard)
- [The Fast and the Furious (1)](https://news.classicindustries.com/topic/the-fast-and-the-furious)
- [The Parts Place (1)](https://news.classicindustries.com/topic/the-parts-place)
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- [Typhoon (1)](https://news.classicindustries.com/topic/typhoon)
- [Unique Rides (1)](https://news.classicindustries.com/topic/unique-rides)
- [V6 (1)](https://news.classicindustries.com/topic/v6)
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