Today, new truck buyers choose from a limited selection of paint options, typically including variations of black, white, silver, and occasionally a subdued metallic champagne, burgundy or navy blue. However, this wasn't always the case. Back in 1969, even utilitarian pickup trucks were available in a wide range of vibrant hues such as bright red, orange, yellow, olive green and turquoise. They may not be available anymore, but these exciting colors proved that even if you needed a work truck, it certainly didn't have to be boring.

Up through the 1960s, GM trucks were famous for their smooth sculpted lines and aerodynamic curves. Even though the 1967-72 models were a slight departure from the curvy styling with their beveled beltline, the C10 trucks still retained their sleek look into the early seventies. Then, in 1973, everything changed with the introduction of what soon became known as the "square body".