When John F. Kennedy was inaugurated as the 35th President of the United States on January 20, 1961, the ceremony and surrounding festivities were marked by a powerful blend of tradition and modernity. One of the most visually striking and historically notable elements of the 1961 Inaugural Parade was the use of a fleet of specially modified 1961 Ford Thunderbird convertibles, known as the Presidential Thunderbirds. These unique vehicles embodied the glamour, innovation, and forward-looking spirit of the new Kennedy administration.
Prior to the 1961 inauguration, the cars used in presidential motorcades and parades were typically large sedans and limousines, often black and conservative in design. However, the 1961 event marked a stylistic and symbolic shift. Under the leadership of the Inaugural Committee and with strong ties between the Ford Motor Company and the U.S. government, 50 specially-prepared 1961 Ford Thunderbird convertibles were ordered for use in the inauguration events. These cars were not only stylish and luxurious but also represented a youthful, forward-thinking America—attributes closely associated with Kennedy himself.
The 1961 model year marked the beginning of the third generation of the Ford Thunderbird, and it debuted to critical acclaim for its “bullet bird” styling, characterized by:
These features made the Thunderbird a perfect fit for Kennedy’s image—a balance between elegance, power, and modernity. It was also just the third year the Thunderbird was offered as a true four-seater, which made it more practical for ceremonial use.
To prepare the Thunderbirds for their presidential duties, Ford and the Inaugural Committee worked together to outfit the cars with specific features, including:
Above: Lead image and all other 1961 Ford Thunderbird brochure photos are courtesy of the Ford Heritage Vault. Notice in the section of 'Thunderbird Colors and Fabrics', the second to the last exterior paint hue listed is Mahogany (Lincoln paint code Y).
Above: The 35th President of the United States of America - John F. Kennedy - speaking at his Inauguration on January 20, 1961 (photo courtesy of the JFK Library)
During the parade, the Thunderbirds were used to carry high-ranking officials, foreign dignitaries, and members of the Kennedy family. Though Kennedy himself rode in a modified 1961 Lincoln Continental for the swearing-in and parade viewing, the Thunderbirds played a key role in symbolizing the modernization of the presidency.
The parade down Pennsylvania Avenue was a stunning visual event, with the shiny new Thunderbirds gleaming under the winter sun and snow—capturing the attention of both those in Washington, D.C., and millions watching on television. It was one of the first inaugurations to be broadcast live in color on TV, and the stylish vehicles added to the pageantry.
Above: 1961 Ford Thunderbird convertible in Monte Carlo Red (photo courtesy of the Ford Heritage Vault)
Today, the 1961 Presidential Thunderbirds are considered prized collectibles. Very few of the inaugural parade cars survive in verified condition, and those that do are often restored meticulously by enthusiasts and collectors. Some have appeared in car shows, museums, and even auctions, occasionally commanding high prices due to their historical significance.
Their legacy extends beyond automotive history—they represent a pivotal moment in American culture when the car, the presidency, and the media began to merge into a powerful visual narrative.
Above and below: President John F. Kennedy liked the 1961 Ford Thunderbird convertible so much that he owned one himself. This Ford Motor Company photo, likely shot in the FMC photo studio in Dearborn, MI, isn't an image of his T-bird, but his was Corinthian White, like this one (photos courtesy of the FHV).
The 1961 Ford Thunderbird convertibles used in John F. Kennedy’s inauguration were far more than parade vehicles—they were moving symbols of a new era. Bold in style, innovative in design, and linked to one of the most iconic presidencies in U.S. history, these cars helped define the visual language of Kennedy’s “New Frontier.” More than six decades later, they remain emblematic of an America looking forward with hope, confidence, and unmistakable flair.
Classic Industries offers restoration parts, accessories, and high performance components for 27 different Ford and Mercury models at present. If you have a Ford Thunderbird, CI also has components for your T-bird. Enjoy working on, driving, showing, and road tripping in your iconic American muscle car. Make some memories!