If you owned an auto restoration shop, how would you advertise your skills? Sure, you could spend big bucks on billboards, TV commercials, and print ads, or you could cut to the chase and build a vehicle that shows off what you can really do. That's exactly what Edgar Hernandez did to promote his business, Starlite Rod & Kustom Shop, in Torrance, California. The slick customized '72 GMC C30 dually seen here is the result of his efforts. Even better, it's not just a show vehicle. It also serves as the parts hauler for the many restoration projects he works on.

If you owned an auto restoration shop, how would you advertise your skills? Sure, you could spend big bucks on billboards, TV commercials, and print ads, or you could cut to the chase and build a...