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1966-1996 Ford Bronco History: "Goes Over Any Terrain"

Before the professional sports acronym G.O.A.T. came to mean "Greatest Of All Time," it was the internal project name of the Ford Bronco and stood for “Goes Over Any Terrain.” With the advantage of 20/20 hindsight, that project code name was very apropos. Thanks to the involvement of some pretty sharp individuals like Lee Iacocca and Donald Frey, there was a pretty strong chance that G.O.A.T. would be successful. History tells us that these are the very same two Ford employees who developed and created the magnificent Mustang behind Henry Ford II’s back. They also assisted Carroll Shelby with the Ford GT40 program that enabled Ford to outrun every automotive manufacturer, including Ferrari, at the 1966 24 Hours of Le Mans endurance race. They repeated this astonishing feat in 1967, 1968, and 1969.